Gabon is moving towards increased growth in the position of the Deloitte audit firm in its territory. Indeed, Deloitte, one of the four largest global auditing and consulting firms, wants to further expand its presence in Africa, a continent of the future, according to a strong delegation that went to Gabon between 1 and 2 April 2019. The firm that employs 286 200 people worldwide and has achieved a turnover of 43 billion million in 2018 claims to be involved in economic growth in francophone Africa through increased support for SMEs/SMIs.
It is almost all the staff of Deloitte France and Africa who landed in Gabon. According to Sami Rahal, President of Deloitte France, this descent is part of his group’s strategy for Africa. “We want to accelerate our impact in the area. Deloitte is part of a sustainable strategy of contributing to economies in the thirteen countries where we operate, particularly in Gabon. »
The main targets of Deloitte’s new vision in Africa are SMEs/SMIs. The group helps to create, develop and especially to accompany these SMEs in the search for financing. The latter is the highlight of Deloitte in Africa, explains Brice Chasles, Director General for francophone Africa.
“We accompany SMEs who want to raise capital, seek funding. They are accompanied to prepare their search for financing, to define business plans, to accompany them in the negotiation with investors or banks. »
Deloitte has been present in Gabon for 20 years where he has created a hundred direct jobs and participates in the training of the local elite in the fields of auditing, accounting and finance. In order not to miss the market of the digital economy that is developing very rapidly in the country, the delegation coming from Paris has reached an agreement with Yanick Ebibié, General Manager of the society of digital incubators of Gabon.
“This is a reason for satisfaction, because there we are in the process of allowing the transfer of competences between the major international groups and the premises. It is a way of gaining access to the “local content”, i.e. allowing national companies to benefit from all the major markets offered by the State or by large companies. »
On May 9, 2019, Deloitte will co-organize with the NGO Ogooué lab, a digital café to promote digital business. Sylvère Boussamba boss of Ogooué lab.
“The transition from this traditional economy to the digital economy requires us to know the players in the digital economy. We have, of course, the populations, but also the people who produce digital services. »
Perceived as a firm of the rich, Deloitte swears that it has been able to adapt its offer to all portfolios.